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Movember: a fundraising fad?

With so many Charity campaigns vying for our attention, what difference does Movember really make? 

A decade ago in a Melbourne pub, two young men were chatting about fashion trends over a beer when they decided the moustache deserved a comeback and persuaded 30 friends to grow a ‘Mo’ for charity – for ten dollars a go.

That first November in 2003 they raised nothing, but they persevered and ended up raising A$54,000 (£32,000) for the Prostate Cancer Foundation of Australia the following year.

Now operating in 21 countries, Movember – as it became known – generated £27m in the UK last year and more than £92m around the globe.

Since that first pub rendezvous a total of £300m has been raised for research into prostate and testicular cancer.

In that time, hundreds of thousands of men have tried cultivating a moustache and started talking about diseases that they are often too embarrassed to discuss or too quick to ignore.

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