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Most Britons receive a Health and Wellbeing 'Wake-up call' just before they reach the big 4.0.

The average Briton is struck by a health wake-up call at the age of 39, a study has just announced.

Researchers found the run up to turning 40 is a key opportunity when people beign to worry about the long-term health implications of bad health habits and poor diets they enjoyed earlier in life.

Around 75% are so concerned, they have gone on to make serious lifestyle alterations such as giving up smoking or alcohol, exercising more, eating a healthier diet and even quitting their job.

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