Coca-Cola agrees to traffic-light labelling on drinks sold in the UK

Coca-Cola has agreed to put traffic light-style labels on its drinks sold in the UK to help tackle the growing obesity crisis.

The move represents a major U-turn by the drinks giant, as it opposed last year’s introduction of government-backed “hybrid”¬†nutrition¬†labels.

They will use a combination of red, orange and green colours as well as information on recommended intakes of fat, salt and sugar to denote how healthy or unhealthy a product is.

Jane Ellison, the public health minister, praised Coca-Cola for adopting a scheme which, although backed by all the major supermarkets, is still being shunned by Kellogg’s, Heinz, Unilever and others.

Richard Lloyd, executive director of the consumer group Which?, called on other major food and drink producers to follow Coca-Cola’s lead and sign up.

Further information here: http://www.bbc.co.uk/news/business-29080078